1. 8 July, 2011
    14:16
    How Much Does It Cost To Make A Hit Song? Former program director Paul Porter, who co-founded the media watchdog group Industry Ears, says it’s not that record labels pay outright for a song. They pay to establish relationships so that when they are pushing a record, they will come first. Porter says shortly after he started working as a programmer for BET about 10 years ago, he received $40,000.00 in hundred-dollar bills in a Fed-Ex envelope. Current program directors told me this isn’t happening anymore. They say their playlists are made through market research on what their listeners want to hear. ^^^I call BS.

    How Much Does It Cost To Make A Hit Song?

    Former program director Paul Porter, who co-founded the media watchdog group Industry Ears, says it’s not that record labels pay outright for a song. They pay to establish relationships so that when they are pushing a record, they will come first.

    Porter says shortly after he started working as a programmer for BET about 10 years ago, he received $40,000.00 in hundred-dollar bills in a Fed-Ex envelope.

    Current program directors told me this isn’t happening anymore. They say their playlists are made through market research on what their listeners want to hear.

    ^^^I call BS.